SAMPLED#underground rap
2 stories
Lucki finally became mainstream by refusing to stop sounding like Lucki
Dr*gs R Bad debuts at No. 9 on the Billboard 200, a Bad Influence Tour with Sk8star is locked in, and a documentary is on the way — all without sanding down the mumble.
Nettspend, Gucci, and the moment underground rap became a casting call
An 18-year-old viral rapper from Virginia walked Demna's first Gucci show in lavender snakeskin. The album landed three weeks later. The pipeline from SoundCloud to Milan is now a single hallway.