#release strategy
5 stories
Stories tagged #release strategy on Sampled — sound, style, and scenes, all in one place.

A 20th-anniversary single is a business decision as much as a reunion
BIGBANG marked two decades with a new digital single. Anniversary releases work because they solve a problem catalogue marketing cannot.

Caroline Rose started a label in May and is releasing her own album on it in October
SUCK Records' first full-length is hers. The artist-owned imprint is having a moment — here is what one actually costs you.

Phoebe Bridgers ended a six-year gap with sixteen songs
Lost Weekend arrived Friday on Dead Oceans — her first solo full-length since 2020. The gap itself is worth talking about.

How to Build a Music Release Calendar That Actually Works
A practical, no-fluff guide to planning singles, EPs, and albums so your releases build momentum instead of burning you out.

Social media for musicians: an indie-artist read on the Upskillist marketing diploma
TikTok, Reels and YouTube Shorts run a non-trivial share of music discovery now. Here is what a 16-week social marketing diploma covers — and the parts an artist still has to bolt on.