Feature

GOLLIWOG explained: billy woods' horror album, in context

Nineteen tracks, fifteen producers, and a title designed to make you uncomfortable — what billy woods' GOLLIWOG actually is, using the label's own credits and release notes.

By the Sampled desk·
GOLLIWOG explained: billy woods' horror album, in context — Nineteen tracks, fifteen producers, and a title designed to…
Illustration: Sampled

GOLLIWOG arrived on May 9, 2025, billy woods' first solo album in two years. Backwoodz announced it on March 12, 2025 (opens in a new tab) with the single "Misery" and a pre-order, telling its list: "It's been two years of patience and waiting but now it's time to put the word out that we're back up."

What the label says it is

Backwoodz' own description is the clearest framing available: a record that "weaves horror, humor, surrealism and Afropessimism into a cinematic tapestry," populated by "African zombies, time traveling trap cars, malevolent ragdolls and a dying Frantz Fanon."

That is not marketing overreach. The horror framing is structural, not decorative — the title itself references a racist caricature doll, and the album treats that object the way a horror film treats a cursed artifact.

The producers

This is the widest production credit list of woods' career:

The Alchemist, Kenny Segal, EL-P, Conductor Williams, Preservation, Messiah Musik, Sadhugold, Ant (Atmosphere), Shabaka Hutchings, Steel Tipped Dove, DJ Haram, Willie Green, Jeff Markey, Saint Abdullah, and the LA experimental jazz trio Human Error Club.

Willie Green mixed and mastered the record at GreenHouse Recording Co., with two exceptions: "Born Again" mixed by Kenny Segal and "Corinthians" mixed by Joey Raia.

The guests

ELUCID and Cavalier from the Backwoodz roster, plus Bruiser Wolf, Despot, Al.Divino and singer-songwriter Yolanda Watson.

The shape of it

Nineteen tracks, most between two and three minutes. "Jumpscare" opens. "STAR87" and "Misery" follow immediately. The back half stretches out — "Dislocated" featuring ELUCID runs 5:42, and the record closes on "Zaire ft. ELUCID (Andrew Broder mix)."

Short tracks are the whole trick here. Ideas land and vanish before you can settle into them, which is exactly how the horror register works.

The physical release

Backwoodz pressed it as 2×12" black vinyl with photography by Alexander Richter, a CD in a jewel case with a 24-page booklet, and a green sonic shell ferric cassette in a clear Norelco box with an 8-panel J-card. All three used the same Richter photography.

If you only play three tracks

"Misery," "Corinthians featuring Despot," and "Dislocated featuring ELUCID." That trio covers the album's range: the short jab, the guest showcase, the long closer.