SAMPLEDFavorite Daughter Steps Into Footwear With Caleres
Sara and Erin Foster's contemporary label is extending its clean, modern aesthetic into a first women's shoe collection under a new licensing partnership with Caleres.
Contemporary womenswear label Favorite Daughter is launching its first women's footwear collection through a new partnership with Caleres, the St. Louis-based footwear holding company behind Sam Edelman, Naturalizer, Allen Edmonds, and others.
The brand, founded by sisters Sara and Erin Foster, has built its identity on what its own materials describe as a "modern, clean and distinct style" — wide-leg trousers, structured blazers, pared-back denim, and the kind of contemporary basics that have become the uniform of a certain corner of social-media-era fashion. Pushing into shoes is the obvious next step.
The Caleres deal matters because of what Caleres is good at: scaling a contemporary apparel brand's aesthetic into well-made footwear without flattening it. Sam Edelman, the company's flagship contemporary label, has been the playbook here for two decades. Doing the same for Favorite Daughter — translating its clean womenswear language into pumps, slingbacks, loafers, and likely a sneaker or two — is squarely inside Caleres' competency.
For Favorite Daughter, footwear is also a margin and reach play. Shoes give a contemporary brand a year-round, gift-friendly category that doesn't move on the same trend cycle as ready-to-wear, and licensed footwear lets the brand expand without taking on the operational weight of building a shoe business from scratch.
The first collection arrives under the Caleres licensing umbrella, joining a roster the company has spent years curating around the contemporary woman.